Supreme PLC, a leading Manchester-based manufacturer and supplier of fast-moving consumer goods, has completed the purchase of Typhoo Tea Ltd. This means the iconic Typhoo brand will continue to be available to consumers in the UK and around the world, while remaining in British hands.
Typhoo Tea Limited fell into administration on 27 November 2024, leaving the future of Typhoo, which was established in 1903, in serious doubt. But the purchase by Supreme has saved it from sudden disappearance. The acquisition also includes QT, Lift, Herbalists, Heath & Heather, London Fruit & Herb Company, Glengettie, Melrose’s, Ridgeways, Red Mountain Coffee and Fresh Brew.
Supreme plans to turn Typhoo’s fortunes around by leveraging its efficient supply network to keep products flowing into stores, thereby reducing some of the costs which were dragging Typhoo down, and giving it a new lease of life.
The company’s decision to purchase Typhoo is a mix of sound business rationale and personal affinity.
Sandy Chadha, Supreme CEO, said: “I grew up with Typhoo. Drinking it and watching the ‘you only get an OO with Typhoo’ ads with Su Pollard from Hi-di-Hi. That was my era. Typhoo is such an iconic brand, and with Supreme’s distribution network and resources, we have the scope to grow and develop it.
“The acquisition of Typhoo Tea Ltd marks a significant step in our broader diversification strategy and brings one of the most iconic UK consumer brands into the Supreme family. I believe Typhoo will thrive under our ownership, further benefitting from Supreme’s significant market reach and successful track record in creating brand loyalty, making us an ideal fit for this business.
“We are very excited about these latest additions to our portfolio, which mean we can serve our existing customers even better and get acquainted with many new ones.”
Supreme PLC is a Manchester-based company that manufactures and supplies a variety of everyday items to supermarkets, specialist retailers and direct to consumers. These include Duracell and Energizer batteries, SCI-MX (sports nutrition), Sealions (nutritional supplements), Perfectly Clear drinks, and Black & Decker lighting. Supreme also supplies several brands of vapes, including its own-manufactured 88Vape. The company was an early entrant into the vaping market, and has always focussed on quality products designed as a safer alternative to cigarettes to help existing smokers quit.
Supreme PLC is listed on the London Stock Exchange as SUP. Analyst prediction for the year ending March 2025 is at least £40m EBITDA (earnings before interest, taxes, depreciation, and amortization) from £240m revenue.
